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AT&T shakes up the Telepresence Market October 8, 2010

Posted by TelUS Consulting Services in Data Networking catagory.
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Over the past few weeks I have had numerous clients asking about Polycom and how they are surviving (or thriving) now that Cisco is pushing hard in the Telepresence market. The challange in the marketplace has always been vendor interoperability. Without it, a Polycom system only works with a Polycom system, a Cisco/Tandburg system only with a Cisco/Tandburg system.  Well Hello interoperability. AT&T revealed a network-based videoconferencing bridging solution allowing customers to use Cisco TelePresence to hold inter-company telepresence sessions with both standard- and high-def video equipment from multiple vendors, including Polycom.

AT&T claims the solution is the first of its kind–at least in the context in which they are using it. AT&T’s solution will go far to increase the  number of available endpoints that can join telepresence or videoconferencing calls meaning that a greater number of customers, partners and suppliers using videoconferencing equipment from Polycom, LifeSize and Tandberg can all join in. This could be a major first step igniting the Telepresence marketplace for the SMB market.

AT&T is the first provider with a Cisco license for inter-company interoperability and the first to offer exchange-based inter-company interoperability with Cisco TelePresenceTM. This also marks another major milestone in Cisco’s mission to change the way people communicate and collaborate. When you add this industry first to the current announcement from Cisco for Home Telepresence you can begin to see the significance of AT&T’s interoperability move.

Polycom take note, teleconferencing looks to step into mainstream. Pay attention to the market.

Joe Buck, N.C.E.

 

Read more: AT&T offer Cisco Telepresence interoperability solution – FierceVoIP http://www.fiercevoip.com/story/t-offer-cisco-telepresence-interoperability-solution/2010-06-10#ixzz11m2KKNP0

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